Email remains one of the highest-ROI marketing channels available today, but success requires more than just hitting send. HubSpot’s Email Marketing Certification offers a complete blueprint for building campaigns that actually convert.

This certification goes beyond basic newsletter tactics. You’ll discover how to segment audiences effectively, craft compelling copy that drives action, and implement automation workflows that nurture leads while you sleep. The course covers everything from deliverability fundamentals to advanced personalization strategies that make subscribers feel seen and valued.

What Makes This Training Stand Out

Led by industry experts Christina Garnett, Christine Lee, and Amber Olofson, this program combines theoretical knowledge with practical application. You’ll learn HubSpot’s proven frameworks used by thousands of successful businesses, covering design principles that work across devices, copywriting techniques that boost open rates, and analytics methods that turn data into actionable insights.

The curriculum walks you through 12 comprehensive lessons spanning nearly 4 hours of video instruction. Each module builds on the last, taking you from email marketing fundamentals to sophisticated testing methodologies. You’ll explore contact management best practices, understand permission-based marketing requirements, and master the metrics that matter most.

Who Benefits Most

This certification serves small business owners looking to maximize their marketing budget, digital marketers wanting to expand their skill set, and anyone serious about understanding modern email strategy. Whether you’re launching your first campaign or optimizing existing efforts, you’ll gain frameworks that scale.

The hands-on approach includes 9 quizzes to reinforce learning and 1 practical exercise where you apply concepts in real scenarios. By completion, you’ll know how to A/B test strategically, design mobile-responsive templates, and analyze campaign performance like a pro.

Ready to Transform Your Email Results?

Join thousands of certified professionals who’ve elevated their email marketing game through HubSpot Academy. This free certification program provides credentials recognized across the industry, plus lifetime access to course materials. Start building campaigns that your audience actually wants to open and convert your inbox into your most profitable marketing asset.

Requirements

• Basic understanding of digital marketing concepts
• Access to a computer with internet connection
• Willingness to complete practical exercises and quizzes
• Interest in learning email marketing strategy and execution

Enroll in the Email Marketing Certification on HubSpot Academy and gain the strategic edge your campaigns need to stand out in crowded inboxes.