This 10-minute masterclass by Neil Patel reveals how to optimize for Perplexity and other AI search engines to capture high-intent, ready-to-buy customer traffic—a largely untapped opportunity as most marketers haven’t yet adapted their strategies. The course demonstrates why Perplexity, valued at $14 billion in just two years, represents Google’s first real competitor and validates an entirely new category of search that prioritizes direct answers with trusted sources over traditional link lists.
Unlike Google users who typically spend under 2 minutes per session, Perplexity users spend 11-23 minutes per session, click through 4-5 pages, and less than half leave immediately. This indicates users are in research mode, not browsing mode—they’re actively problem-solving and making purchasing decisions. This represents significantly higher buyer intent than traditional search traffic.
This is the early days of AI search, similar to the early days of SEO. Most marketers and businesses haven’t yet optimized for AI platforms like Perplexity, ChatGPT, Claude, Copilot, and dozens of emerging AI search tools. Moving early provides massive first-mover advantage before the space becomes saturated.
