This 32-minute masterclass demonstrates how to build a complete, professionally optimised local service business website in just 4 hours using Claude Code, generating thousands of dollars in revenue within 24 hours of launch. The episode features James (“The Boring Marketer”) discussing with Greg Isenberg why “boring” local businesses represent a massive, underexploited arbitrage opportunity in the age of AI, and provides a step-by-step technical and strategic playbook for dominating local search rankings against established competitors.