This comprehensive 22-hour megacourse by the Copy That! team (Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre) provides a complete, principle-based foundation for launching a copywriting career from zero experience to landing paid clients. Unlike courses promising quick riches or secret formulas, this instruction emphasizes mastering fundamental psychology, systematic research methodology, and disciplined writing processes that transcend temporary tactics and evolving markets. Structured in five interconnected parts, the course moves from understanding persuasion science through research frameworks, writing mechanics, and practical client acquisition strategies—positioning copywriting not as a get-rich-quick scheme but as a legitimate, highly lucrative career requiring skill development, consistent practice, and commitment.
