Product management sits at the intersection of business, technology, and user experience, but most people don’t understand what product managers actually do or how to break into this high-demand career. The role requires balancing customer needs, business goals, and technical constraints while coordinating cross-functional teams through complex development cycles.
This comprehensive training walks you through the entire product lifecycle, from initial concept to post-launch optimization. Mercer and Kimbrell break down how agile, scrum, and kanban frameworks actually work in real product teams, not just in theory. You’ll learn to identify genuine user needs, conduct competitive analysis, design and run MVP experiments, and define success metrics that matter.
The course covers essential skills like customer development interviews, solution conceptualization, project management for product teams, and stakeholder communication. You’ll understand how to sketch mobile app concepts, build product roadmaps, and measure results using data-driven approaches.
What sets this apart is the practical career guidance. Beyond product skills, you get concrete advice on preparing your background, searching for PM roles, acing interviews, and succeeding in your first 90 days. Extended interviews with product leads from Google and venture-backed startups provide insider perspectives on what actually matters in the field.
Cole Mercer brings years of production management consulting experience, while Kimbrell adds an entrepreneurial lens to product thinking. Together, they deliver a realistic view of product management that goes beyond buzzwords to actionable frameworks you can apply immediately.
