If you’re a marketer feeling stretched thin by endless demands, AI isn’t just a buzzword—it’s your new competitive advantage. The “Become an AI-Powered Marketer” course on Semrush Academy teaches you exactly how to leverage artificial intelligence for maximum impact across your marketing operations.
What makes this training stand out? It skips the theory overload and dives straight into actionable AI applications that deliver results today. You’ll start by understanding how generative AI actually works—the foundation that helps you use these tools intelligently rather than blindly. From there, you’ll level up your prompt engineering skills, learning the specific techniques that separate mediocre AI outputs from genuinely useful marketing assets.
The course features hands-on walkthroughs with industry experts who reveal their actual workflows. You’ll watch Alex Lindley demonstrate AI tools for SEO-friendly blogging, Tim Simmons share Midjourney prompting secrets for on-brand imagery, and Rafal Tromczynski build marketing strategies using cutting-edge platforms. There’s even a Nike case study showing how major brands use AI for customer personalisation at scale.
Instructor Michael Olaye brings over 25 years of marketing and innovation expertise from leadership roles at Hero and R/GA. His teaching style balances strategic thinking with practical implementation, ensuring you understand both the “why” and the “how” behind each AI application.
Whether you’re an absolute beginner curious about AI or an experienced marketer looking to deepen your AI marketing knowledge, this course meets you where you are. The content progresses logically from foundational concepts through advanced use cases, with real-world examples that make abstract AI capabilities tangible and immediately applicable.
Best course to learn AI marketing might be a bold claim, but when you’re getting insider strategies from top practitioners, exploring tools integrated with Semrush’s powerful platform, and earning a recognized certificate—it’s hard to argue. Join the Become an AI-Powered Marketer course on Semrush Academy and transform how you approach modern marketing challenges.
Requirement
- No prior AI experience necessary — the course starts with fundamentals and builds progressively
- Basic marketing knowledge including familiarity with concepts like campaigns, content creation, and strategy
- Internet access and web browser to complete video lessons and explore recommended AI tools
- Openness to experiment with new technologies and willingness to practice prompting techniques
