Struggling to turn creative ideas into professional designs? Most beginners lack the foundational understanding of visual perception, color harmony, and composition principles that separate amateur work from striking visual identities.
This specialization bridges that gap through a strategic seven-module journey. You’ll start with timeless design principles from Silvia Ferpal, Spain’s 2019 National Design Award winner, learning to craft unique visual universes using shapes, typography, and space. Leire Fernández and Eduardo Herrera, both PhDs in Fine Arts, break down the communicative power of color, teaching you functional classifications, harmony, and emotional impact.
Javier Alcaraz guides you through composition techniques, mastering balance, asymmetry, and editorial structures that connect with audiences. Pepe Gimeno introduces visual perception laws through experimental approaches, while Esteban Ibarra demonstrates how simple geometric shapes create powerful branding systems. Finally, Enric Jardí teaches you to think strategically about visual identity design, applying logic and clarity to build lasting brands.
What makes this different? Six specialists teaching their exact expertise across 18 hours of focused instruction. No generic overview course, each module dives deep into specific competencies. You’ll apply everything immediately through a hands-on Instagram template project, building a portfolio piece while mastering core concepts.
Perfect for self-taught creatives ready to professionalize their skills or career switchers wanting comprehensive design foundations without scattered YouTube tutorials.