This intensive 2.5-hour course condenses Simon Squibb’s three decades of experience in building 19 companies and investing in 78 startups. It serves as an A-Z guide to starting, growing, managing, and eventually selling a business in 2024 and beyond. The course covers practical topics such as starting a business with no capital, winning in competitive markets, embracing failure, mind mapping business plans, finding purpose and co-founders, effective sales and marketing strategies, brand building, hiring and managing teams, scaling globally, fundraising, equity understanding, and exit planning.