74-minute guide designed to help beginners create and optimize Facebook and Instagram ad campaigns from scratch in 2025. Ben starts by explaining how to set up a Meta Business Manager account, which acts as an umbrella for managing various assets like Facebook pages, Instagram profiles, and ad accounts. The tutorial covers structuring campaigns correctly with campaigns, ad sets, and ads layers, selecting the right campaign objectives such as leads or sales, budget setting, and bidding strategies. It emphasizes the importance of targeting relevant audiences, performing detailed keyword research, writing compelling ad copy, and using ad placements effectively. Ben also explains the auction system behind Facebook ads emphasizing relevance and user intent over just bidding. The video offers practical tips on managing creative assets and running manual campaigns to give beginners better control over optimization. Accompanying resources like downloadable setup guides and access to personalized support are offered for further learning. This tutorial is ideal for small businesses and marketers aiming to master Facebook Ads in 2025.
