This detailed 24-minute tutorial walks beginners through setting up their first Google Ads campaign in 2025 to achieve profitable business results. Aaron Young explains core concepts of the Google Ads auction system, emphasizing that the highest bid does not always win; relevance and ad quality also play critical roles. The tutorial covers the six key factors influencing ad rank, how to structure search campaigns with targeted ad groups, perform keyword research, set budgets, and write compelling ads. Aaron guides viewers step-by-step through campaign creation, keyword targeting, and ongoing optimization metrics like CTR and Quality Score. Supplemental resources include a free campaign setup guide, an optimization checklist, and access to a mastery community. This tutorial is suitable for all types of businesses and brand owners.
